YouTube Lawyer LegalEagle Sues Honey Over Affiliate Link Theft: Who Is Devin James Stone?

Who Is Devin James Stone, aka LegalEagle?

Devin James Stone, known as LegalEagle, is a popular YouTuber and practicing attorney with over 3 million subscribers. He creates content focused on legal education and commentary, breaking down complex legal issues into simpler terms for his audience.

Recently, LegalEagle has made headlines for suing Honey, a browser extension owned by PayPal, over alleged unethical affiliate marketing practices.

Why Is LegalEagle Suing Honey?

Allegations of "Affiliate Link Fishing"

LegalEagle accuses Honey of replacing content creators' affiliate links with its own. This practice, known as "affiliate link fishing," redirects commissions meant for creators to Honey.

Honey allegedly exploits "last-click attribution," causing creators to lose earnings.

LegalEagle estimates these losses could total billions of dollars for creators.

He calls this situation an "adpocalypse" that impacts influencers relying on affiliate marketing.

The MegaLag Connection: How the Controversy Began

The issue gained attention after fellow YouTuber MegaLag posted a video accusing Honey of unethical behavior.

MegaLag highlighted how Honey replaces affiliate codes and controls the coupons users see.

This undermines the integrity of the affiliate marketing system, according to MegaLag.

Legal Actions: What Is LegalEagle Seeking?

LegalEagle has filed a class-action lawsuit against Honey.

The lawsuit seeks compensatory damages for affected creators.

It also aims to stop Honey from continuing these practices through a legal injunction.

LegalEagle is working with other attorneys and prominent creators like Sam Denby (Wendover Productions) and Ali Spagnola.