GQ Hailey Bieber Interview: Her Rhode Beauty Billion-Dollar Journey

Hailey opens up about Rhode, life with Justin, and redefining success

At this point, calling Hailey Bieber just a model doesn’t quite fit anymore. She’s now the woman behind Rhode — a beauty brand that hit a billion-dollar valuation in less than three years. In her latest GQ chat with Samuel Hine, held at the iconic Chateau Marmont, Hailey opened up about how this dream turned into a global phenomenon.

Image source: x/GQMagazine

She spoke with the calm confidence of someone who knows exactly what she’s doing — and still can’t quite believe how fast it’s all happened. “It started with products I genuinely wanted to use,” she said, smiling. “I didn’t imagine it would grow this quickly.”

Go inside GQ’s 30th Men of the Year issue cover shoot with Hailey Bieber at the legendary Chateau Marmont https://t.co/KkGdzekWJg pic.twitter.com/JzoN6CSlbk

— GQ Magazine (@GQMagazine) November 11, 2025

Rhode wasn’t launched as another celebrity vanity project. Hailey made sure it stood on real results and real people. From choosing the ingredients to testing every formula, she’s deeply involved. It’s this personal touch that’s made fans trust her — not just as a face, but as a founder.

What was it like to sell Rhode for 1 BILLION dollars? Hailey Bieber spills to @samuelhine for #GQMOTY https://t.co/q9EDe24oPu pic.twitter.com/yd1Lvs9ODP

— GQ Magazine (@GQMagazine) November 11, 2025

When the topic turned to family, her tone softened. She talked about how motherhood changed her rhythm, and how Justin Bieber has been her biggest supporter through it all. “We’re figuring things out together,” she said, laughing. “It’s chaotic in the best way.”

GQ cover star Hailey Bieber on motherhood and co-parenting with husband Justin https://t.co/dn9lWFIawm pic.twitter.com/0LMn8MYH8O

— GQ Magazine (@GQMagazine) November 11, 2025

Fellas, consider this your sign to invest in some Glazing Milk https://t.co/gS1JMFFxMe pic.twitter.com/Blj7CW6CTx

— GQ Magazine (@GQMagazine) November 11, 2025

What stands out most in her interview isn’t just her business success — it’s how grounded she sounds. There’s no rush in her words, no over-polished lines. Just honesty, humility, and a quiet drive to keep building.

Back in May, @elfcosmetics acquired Rhode for $1 billion. Read more about the deal that earned Hailey Bieber the title of GQ’s Tycoon of the Year https://t.co/ArehP6Tds7 pic.twitter.com/LBK8WEVHpD

— GQ Magazine (@GQMagazine) November 11, 2025

And as Rhode continues to expand, it’s clear that Hailey isn’t done yet. She’s found that sweet spot between beauty, business, and authenticity — and she’s glowing brighter than ever.