Netflix and Embratur Team Up to Promote Brazil Tourism

Netflix and Embratur Work Together to Promote Tourism in Brazil

Netflix and Brazil’s tourism board, Embratur, have joined hands to attract more visitors to Brazil by using popular Netflix shows. This new partnership will help people discover beautiful places in Brazil shown in these series.

Using Netflix Shows to Show Brazil’s Beauty

The announcement was made at Rio2C, Latin America’s biggest creative event. Marcelo Freixo, the president of Embratur, and Mariana Polidorio from Netflix Brazil, shared the news. They were joined by Fernanda Souza, host of a Netflix reality show.

Image source: Netflix

They will use scenes from popular Netflix shows like Invisible City, Love Is Blind Brazil, and Sintonia to promote different parts of Brazil. For example, Invisible City was filmed in the Amazon rainforest. Love Is Blind Brazil showed places like Trancoso and Bom Jardim da Serra. 

Turning Shows Into Travel Ideas

Marcelo Freixo said many people choose where to travel based on movies and TV shows they watch. Brazilian stories show the culture and beauty of the country. 

There will also be a travel guide coming later this year. It will suggest trips based on popular Netflix shows and highlight Brazil’s natural and cultural attractions.

Netflix’s Long-Term Plan for Brazil

Mariana Polidorio from Netflix said they want to help Brazil grow. She said these stories help Brazil’s culture and economy by attracting visitors from inside and outside the country.